The Employer Content Workshop

Step back for half a day. Make content faster from then on.

Planning has been on the list for months, but the team is too busy reacting to get to it. Take a few hours out with us to agree who your content is for, what it needs to say and which stories to tell first. A few days later, you get a written plan to work from.

Book a workshop See how it works
Half a day
remote, or in person on request
Up to 3 people
from your team
Written plan
sent after the session
£1,500
plus VAT, fixed fee
Sound familiar?

You know your people are the story. Getting it out of them is the hard part.

  • Everyone's busy reacting to requests, so planning never gets a proper slot
  • Good ideas come up in meetings, then nothing happens with them
  • The same few people end up in everything you make
  • You don't have an EVP yet, or you've got one and it isn't turning into content
  • You're a small team, or a team of one, doing most of it yourselves
  • You'd like a plan you can stick to, not another strategy deck that sits in a folder
What you leave with

A plan built around your people, not a template.

Everything is worked out together in the session, using our story and content planners, then written up properly afterwards.

1
Editorial mission
Who your content is for, what it covers and the values it should show, agreed in one sentence.
2
Story map
The kinds of stories your organisation can tell, filled with real ideas and the names of people who could tell them.
3
Content plan
Which stories become which formats, where they go and who owns them.
+
Written plan
We write the whole thing up after the session and send it over, so you have one document to work from.
How it works

One session, then a plan in your inbox.

01
A short call first
We find out what you're working on, who's in the room and what you need content for right now.
02
The workshop
Half a day with up to three of your team, usually over video. We can come to you if you'd rather be in the same room.
03
We write it up
Everything from the session is turned into a clear written plan, so nobody has to decode their own notes.
04
You make it
Run with it yourselves, or bring us in for the parts you'd rather hand over.
Why a workshop

Your knowledge, our way of putting it together.

You know your organisation better than anyone. What tends to be missing is the time and a structure to pull it all into something you can act on.

A framework that's been used for real

The session follows the employer content framework we use on our own client work, so you're not starting from a blank page.

With or without an EVP

If you've got one, the plan builds on it. If you haven't, it gives you a solid place to start and can step you towards one.

A small group on purpose

Up to three people means everyone gets a say, and the conversation stays focused on decisions rather than updates.

A fixed fee

£1,500 plus VAT, agreed before we book a date. It covers the call, the workshop and the written plan.

Why it starts with people

Your people are the one thing that makes you distinctive.

Everyone in your organisation sees the work from a slightly different angle. Their opinions, their advice and the way they solve problems are what help the right candidates recognise themselves in your team.

The workshop is about finding those stories and the people behind them, then planning how to bring them out without scripting anyone.

A good fit for

Teams who want to do more of it themselves

  • Employer brand and talent acquisition teams building content in-house
  • Solo employer brand leads who need a second brain for a morning
  • People and comms teams starting to put employees at the centre of their content
  • Teams about to brief an agency who want to know what they're asking for
After the workshop

Where teams usually go next

Most teams take the plan and start making content straight away. Some want help with the first piece, or a bigger project once they know which stories they want to tell.

  • Making it in-house, with the Lean Employer Content Guide alongside
  • The Employer Content Sprint
  • A podcast or conversational series
  • A workplace documentary
The investment

One fixed fee, everything included.

£1,500
plus VAT
  • A short call before the session
  • A half-day workshop for up to three people, remote or in person on request
  • Our story and content planners to work through together
  • A written plan, sent after the session
Who's behind it
Chris Le'cand-Harwood

Content Marketing Pod.

Content Marketing Pod was founded in 2019 by Chris Le'cand-Harwood, who has spent twenty-plus years in recruitment marketing, employer branding and content marketing.

We make workplace documentaries, podcasts and conversational series, host the Employer Content Marketing Podcast, wrote the Lean Employer Content Guide, and have won 11 industry awards along the way.

Work for Cygnet Health Care, the Royal Air Force, Hilton and Not Going To Uni

Ready to plan your content?

Tell us a bit about your team and what you're working on, and we'll find a date that works.

Book a workshop

Or email chris@contentmarketingpod.com